Users will soon have a updated setting that permits them to lessen the amount of AI-created media appearing in their feeds. This initiative comes as the company disclosed that it now features in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a widespread rollout. This advancement comes amid a rise in content created by AI, fueled by new AI video creators.
The Broader AI Trend
Studies have shown that nearly 10% of the quickest rising video streams on another major platform primarily display clips produced artificially. A considerable share of this output is considered low-quality AI content, a phrase for inferior, mass-produced content that is typically nonsensical or surreal.
“We know from our community that a lot of users like content made with AI tools, ranging from digital art to science explainers, and we intend to offer the community the ability to adjust the amount of that, according to their own preferences,” stated a company executive.
Volume and Proportions
TikTok disclosed that there are now 1.3 billion videos on its app identified as artificially created. In total, over 100 m media items are uploaded to the app each day, making clips made by AI a relatively small percentage of its overall inventory.
User Control Features
Viewers will be able to decrease or raise the amount of AI content they see by using the topic control feature in the platform and choosing “AI-generated content”. Additional categories that are already be modified under the setting include news, clothing, aesthetics, and movement.
Platform Guidelines
TikTok’s rules mandate users to label convincing AI-generated content, and it forbids harmful fake videos of celebrities or crisis events. Any believable AI video that is without a tag can be taken down under its terms of service.
In addition, the app will from now on attach an artificially created tag to content produced via its own AI tools, or identified by an industry-wide initiative for recognizing artificial media. This step is aimed to help prevent users from trying to circumvent the disclosure requirement.
AI Literacy Programs
The company is furthermore establishing a $2m AI literacy fund for specialists and institutions to create informative material about ethical AI use. This initiative will benefit charitable organizations specializing in training computer science.
Moderation Strategy
The platform has justified its moderation strategy, following debate over proposals to lay off a large number of review team members in the United Kingdom. TikTok is set to reduce 439 jobs in its trust and safety division in its British office, with labor groups and digital protection specialists voicing alarm that people are being substituted by AI moderation.
A trust and safety lead stated that human moderation would remain essential, but automated tools can shield workers by removing the most harmful content prior to it gets reviewed by staff. TikTok announced a significant reduction in shocking and graphic content reviewed by safety staff over the past year due to reliance on its machine learning processes.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s very important to reduce exposure to harmful content as quickly as possible, which is where a lot of the machine support is really helping us operate efficiently.”
